Culture: The Life of Your Business
Culture: The Life of Your Business
When it comes to selling your business, the fourth critical step to maximizing its value lies in its culture. A strong, healthy culture forms the heartbeat of your organization, fueling productivity, growth, and long-term success. It creates a cohesive environment where employees are motivated and work well together. This not only improves the company's performance but also makes the business more attractive to potential buyers.
What You Can Do Now: Develop and Document Your Culture
How can you ensure your business’s value shines through? Start by clearly documenting your culture so potential buyers take note. Focus on these key areas:
- Leadership Development: Build organized leadership teams that can effectively take charge and inspire others.
- Training Programs: Implement regular training initiatives to develop employees’ skills and capabilities.
- Employee Satisfaction: Foster a happy, engaged workforce through recognition programs, incentives, and opportunities for professional growth.
- Customer Service: Cultivate a strong reputation by prioritizing exceptional customer service. Consider conducting customer surveys or starting a Voice of the Customer program.
Then, make sure everything is documented.
Not sure what your company culture is?
We can help! We have two podcasts that are excellent resources:
1. Why Culture Matters, with Culture Expert Bretton Putter
In a classic episode of the Business Done Right Podcast, Cathedral CEO Seth Buechley interviews culture expert Bretton Putter, CEO of CultureGene. Bretton shares insights from his book Own Your Culture, a must-read resource for defining, embedding, and managing company culture.
🔗 Read the blog post or listen to the podcast here.
2. Build a Compelling Culture and Brand the Carrot Way
In another Business Done Right Podcast classic, Seth interviews Trevor Mauch, CEO of Carrot, one of Oregon’s fastest-growing software companies. Trevor shares his journey of building a brand deeply rooted in mission and culture, offering inspiration for founders and entrepreneurs.
Learn how a strong culture can set your brand apart, how to lead with heart, and why staying human is essential for long-term success.
🔗 Read the blog post or listen to the podcast here.
Become an Aligned Leader with Cathedral's Help
Cathedral Consulting applies Patrick Lencioni's framework from his book The Advantage, focusing on two key areas:
- Organizational Health
- Playbooks
We offer these services to help your business thrive:
- Organizational Health Offsites
- Executive Coaching to Become an Aligned Leader
📩 Contact us for more information—we’d be happy to help!
