If you're considering selling your business, or even if that’s not on the horizon just yet, you'll want to think about the next key step outlined in our Whitepaper, 7 Essential Steps to Maximizing Value When Selling Your Business. Step 2, Enhancing Your Sales and Marketing, is a vital pillar of any successful business.

As Cathedral’s CEO, Seth Buechley, puts it:

"Where’s my next dollar coming from in this business? How reliable is that dollar? And how visible is that dollar?"

Areas to Focus

At a high level, here are some areas to focus on, as any potential buyer will expect to see this type of data when evaluating your business:

• Invest in building strong sales and marketing teams
• Track your SEO and website traffic statistics
• Maintain accurate customer and prospect lists
• Demonstrate clear, actionable marketing strategies
• Track your sales history and understand trends over time
• Secure long-term contracts with customers

It's essential to ensure no single account represe...