Are you flying blind?

One of the most common challenges we hear from business owners is that they feel like they're flying blind. They have a vision for where they want to go, but they’re unsure how to get there or which indicators to focus on to confirm they’re on the right path. Have you ever felt that way?

The illusion of control can be a dangerous thing. Some business owners believe that sheer hard work will eventually lead to success. But what if all that effort is steering your business in the wrong direction? What if massive opportunities are slipping through your fingers because you’re too buried in the day-to-day grind to notice? Take, for example, one client who discovered that a service accounting for less than 5% of their revenue was extraordinarily profitable. By reallocating resources to that service, they turned it into a thriving business segment. Imagine what your business could achieve if you unearthed a similar opportunity.

Or worse, what if your...